Facebook Ads Manager
Facebook Ads Manager
As a Facebook Ads Manager, the role centers on building high-impact advertising campaigns that drive brand awareness, generate leads, and boost conversions across Meta platforms. By combining strategic planning, creative execution, and continuous optimization, Facebook Ads become a performance engine for business growth.
Objectives
Generate Targeted Leads and Sales
Reach the right audience segments with compelling offers and messaging that convert.Maximize Reach & Engagement
Expand brand presence and audience interaction through tailored creatives and placements.Lower Customer Acquisition Cost (CAC)
Continuously refine campaigns to improve performance and reduce cost per result.Retarget and Re-engage
Use Facebook’s robust data tools to reconnect with warm audiences and boost conversion rates.
Approach
Audience Research & Segmentation
Leverage Meta’s data-rich targeting to build custom and lookalike audiences based on behaviors, interests, and engagement.Creative Strategy & Ad Copy
Design thumb-stopping visuals and persuasive copy tailored to each stage of the customer journey.Campaign Structuring
Set up well-organized campaign frameworks (TOF, MOF, BOF) to ensure smooth optimization and data clarity.Pixel Setup & Conversion Tracking
Implement Meta Pixel and event tracking to measure key actions and feed accurate data into optimization algorithms.A/B Testing & Optimization
Run structured tests across creatives, CTAs, headlines, placements, and bid strategies to find the best-performing combinations.Performance Analysis & Scaling
Monitor metrics like ROAS, CTR, CPC, and CPA, and scale winning campaigns while reducing wasted spend.
Results
3.2x ROAS on E-Commerce Funnels
Drove profitable conversions by aligning creatives with buyer intent and leveraging retargeting.+200% Lead Volume Increase
Generated qualified leads with well-structured lead gen ads and value-driven copy.Reduced CPL by 40%
Lowered cost per lead through precise targeting, creative refresh cycles, and budget control.+150% Engagement Growth
Boosted post interaction rates through carousel ads, video content, and Instagram placement integration.
