Marketing Strategist · Ads Specialist · Web Developer

Mahi Islam
Barshan

Senior Digital Marketing Trainer, Performance Strategy Specialist, Ads Specialist, and Web Developer with 5.5+ years of experience building growth systems — from paid ads and tracking to landing pages, funnels, analytics, and conversion-focused websites.

Performance Strategy Meta & Google Ads Tracking & Analytics Web Development
Mahi Islam Barshan
Strategy · Ads · Web
Funnels · Tracking · Growth
5.5+
Years experience
Top
Rated on Upwork
Lvl 2
Seller on Fiverr
CEO
AdWebia
Service Packages

Choose a Service. Open the Plan.

Services rotate inside a premium orbit. Click any service card and the full Basic, Standard, and Premium pricing will open in a clean popup.

Pricing System Service Orbit Click a moving service card to view the full package breakdown.
Work Journey

Experience Built Through Real Work.

2022 – Present Training

Senior Digital Marketing Support Trainer

SRDMIT (SR Dream IT)

Leading student support, digital marketing training, live project guidance, and practical problem-solving for career-focused learners.

Present Agency

Founder & CEO

AdWebia

Building performance-driven marketing systems, strategic campaigns, and business growth solutions for brands and entrepreneurs.

2023 – Present Analytics

Google Analytics Specialist

Williams International Real Estate

Creating cleaner data visibility with GA4, reporting, tracking, and decision-ready analytics for marketing performance.

2023 – Present Ads

Facebook Ads Expert

Ogno

Managing conversion-focused Meta campaigns designed to improve ROI, reduce wasted spend, and scale profitable results.

2021 – 2023 Freelance

Top Rated Seller

Upwork

Delivered high-quality digital marketing projects with strong communication, performance tracking, and consistent client satisfaction.

2021 – 2024 Marketplace

Level 2 Seller

Fiverr

Provided professional social media marketing, Google Ads, analytics, and WordPress support for international clients.

2022 – Present Training

Senior Digital Marketing Support Trainer

SRDMIT (SR Dream IT)

Leading student support, digital marketing training, live project guidance, and practical problem-solving for career-focused learners.

Present Agency

Founder & CEO

AdWebia

Building performance-driven marketing systems, strategic campaigns, and business growth solutions for brands and entrepreneurs.

2023 – Present Analytics

Google Analytics Specialist

Williams International Real Estate

Creating cleaner data visibility with GA4, reporting, tracking, and decision-ready analytics for marketing performance.

2023 – Present Ads

Facebook Ads Expert

Ogno

Managing conversion-focused Meta campaigns designed to improve ROI, reduce wasted spend, and scale profitable results.

2021 – 2023 Freelance

Top Rated Seller

Upwork

Delivered high-quality digital marketing projects with strong communication, performance tracking, and consistent client satisfaction.

2021 – 2024 Marketplace

Level 2 Seller

Fiverr

Provided professional social media marketing, Google Ads, analytics, and WordPress support for international clients.

Skill Map

A growth system built from strategy, tracking, creative, and execution.

Each skill is connected like a performance engine — from ad launch to analytics, optimization, website, and marketplace growth.

Growth Engine Marketing Skill Stack Strategy → Tracking → Testing → Scaling
AD Acquisition

Paid Ads & Funnel Strategy

Campaign structure, audience testing, creative angles, and scaling decisions.

Meta AdsGoogle AdsSEM
AN Measurement

Analytics & Reporting

Clean data setup, dashboard thinking, and performance decision making.

GA4GTMReports
CX Conversion

Tracking, CAPI & CRO

Event tracking, conversion API, landing page review, and optimization tests.

CAPICROA/B Test
SM Brand

Social & Content Systems

Content planning, social positioning, community touchpoints, and campaign flow.

SMMLinkedInStrategy
WP Website

WordPress, SEO & Landing Pages

Marketing-focused websites built for speed, trust, SEO, and lead generation.

WordPressSEOUX
FR Marketplace

Freelancing & Client Growth

Service positioning, communication, proposal strategy, and client delivery.

UpworkFiverrVA
Facebook AdsGoogle AdsSearch Engine MarketingGoogle AnalyticsGoogle Tag ManagerConversion APICROWordPressSEOSocial Media MarketingUpworkFiverr Facebook AdsGoogle AdsSearch Engine MarketingGoogle AnalyticsGoogle Tag ManagerConversion APICROWordPressSEOSocial Media MarketingUpworkFiverr
Certifications

Certified Learning. Real-World Execution.

01 Project

Initiating and Planning Projects

University of California, Irvine Division of Continuing Education

02 Excel

Excel Skills for Business: Essentials

Macquarie University

03 Writing

Write Professional Emails in English

Georgia Institute of Technology

04 Leadership

Exercising Leadership: Foundational Principles

Harvard University

05 Analytics

Digital Customer Analytics

University of Maryland

06 Marketing

Digital Marketing Analytics: Tools and Techniques

University of Maryland

07 Automation

n8n Automation Level 2

Udemy

01 Project

Initiating and Planning Projects

University of California, Irvine Division of Continuing Education

02 Excel

Excel Skills for Business: Essentials

Macquarie University

03 Writing

Write Professional Emails in English

Georgia Institute of Technology

04 Leadership

Exercising Leadership: Foundational Principles

Harvard University

05 Analytics

Digital Customer Analytics

University of Maryland

06 Marketing

Digital Marketing Analytics: Tools and Techniques

University of Maryland

07 Automation

n8n Automation Level 2

Udemy

Growth Notes

Click any insight card to open the full article.

A clean editorial-style blog section with animated cards, readable article reveal, and a more premium portfolio feel.

01
Facebook Ads

How to Lower Your Facebook Ad Cost Per Result in 2024

June 2024 · 5 min read Read

Practical strategies to reduce CPR and improve ROAS using Conversion API, audience layering, and creative testing.

Lower cost per result does not come from boosting more posts. It comes from matching the right offer, audience, creative, and tracking setup.

Start by checking whether your pixel and Conversion API are sending clean events. Then split creatives by angle: problem, proof, offer, and urgency. Keep the winner, remove the weak variations, and retest every few days.

  • Use one clear conversion goal per campaign.
  • Test hooks before scaling budget.
  • Watch CTR, CPC, CPM, landing page view, and purchase/lead quality together.
02
SEO

The Importance of SEO in Digital Marketing

May 2024 · 4 min read Read

Why SEO is the backbone of any long-term digital strategy and how to implement it for real, measurable results.

Paid ads can give fast results, but SEO builds long-term trust. A strong SEO system brings people who are already searching for a solution.

The best approach is simple: fix technical issues, write helpful content, connect internal pages properly, and make every page focused on one search intent.

  • Research keywords based on real buyer problems.
  • Improve title, headings, speed, and internal links.
  • Track organic leads, not just traffic.
03
Analytics

Google Analytics 4: What Marketers Need to Know

April 2024 · 6 min read Read

A practical breakdown of GA4's event-based model and how to set up the reports that actually matter for your business.

GA4 is built around events. That means every important action, like form submit, call click, purchase, or booking, should be tracked clearly.

For marketers, the goal is not to collect random data. The goal is to understand which traffic source brings qualified users and which campaign creates real business outcomes.

  • Set up key events for leads, calls, purchases, and signups.
  • Use UTM links for campaign clarity.
  • Review acquisition and conversion reports together.
04
Freelancing

How I Became a Top Rated Seller on Upwork as a Digital Marketer

March 2024 · 7 min read Read

My honest journey — from zero clients to Top Rated — and the habits that made the difference.

Freelancing growth starts with positioning. Clients do not hire a general profile; they hire a clear problem solver.

I focused on specific services, strong communication, fast delivery, proof-based proposals, and client satisfaction. These habits helped me build trust and repeat work.

  • Write proposals based on the client’s problem.
  • Show process, not only promises.
  • Deliver clean reports and communicate before the client asks.
05
Google Ads

Google Ads vs Facebook Ads: Which One Is Right for Your Business?

February 2024 · 5 min read Read

A side-by-side comparison to help you decide where to put your ad budget based on your goals and audience.

Google Ads works best when people already search for your product or service. Facebook Ads works best when you need to create demand and show the offer to a specific audience.

The right choice depends on your product, budget, buying cycle, and landing page quality. Many businesses perform best when both platforms work together.

  • Use Google Search for high-intent traffic.
  • Use Facebook/Instagram for creative testing and retargeting.
  • Compare lead quality, not only lead cost.
06
Training

5 Skills Every Digital Marketer Must Master in 2025

January 2024 · 4 min read Read

From AI-assisted ad copy to first-party data strategies — the skills that will define careers in the next era of marketing.

A modern digital marketer needs more than boosting knowledge. The market now requires strategy, tracking, creative testing, reporting, and automation.

The strongest marketers understand the full journey: traffic, landing page, tracking, follow-up, and sales conversion.

  • Performance marketing and funnel strategy.
  • GA4, GTM, Pixel, and Conversion API tracking.
  • Content, copywriting, reporting, and automation.
Ready for growth

Let’s build a smarter marketing system.

For paid ads, analytics, CRO, training, or a complete digital growth plan — reach out directly and I’ll get back to you with the next step.

Fast response for serious project inquiries.